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Author: DataMyth

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Reporting

7 Digital Marketing Dashboard Reporting Templates That Will Help Accelerate Your Marketing Strategy

In today’s competitive digital marketing landscape, it’s more important than ever to track your results and optimize your campaigns. But with so much data to sift through, it can be difficult to know where to begin.

That’s where the digital marketing dashboard report templates come in. These digital marketing dashboard reporting templates are pre-configured reports that provide a snapshot of your marketing performance across different channels. They can save you time and help you identify trends and opportunities that you might otherwise miss.

In this blog post, we’ll share seven DataMyth digital marketing dashboard reporting templates that can help you accelerate your marketing strategy.

1. Paid Search Ad Campaign Performance (Google Ads):

This template helps track the performance of your Google Ads campaigns, including metrics like impressions, clicks, conversions, and cost. It can help you identify which campaigns are performing well and which ones need improvement. 

Use Case: Identify ways to cut spends where it isn’t required, and redistribute to performing campaigns, or new tests.

View Template

2. Paid Social Ads Performance (LinkedIn Ads)

This LinkedIn Ads template tracks the performance of your LinkedIn Ads campaigns including metrics like impressions, clicks, conversions, and cost. It can help you identify which campaigns resonate with your target audience and which ones need to be adjusted. 

Use Case: Gain cues to narrow your audience and improve the campaign performance.

View Template

3. Website Traffic Performance (GA4)

This template tracks the traffic to your website, including metrics like sessions, pageviews, bounce rate, and average time on page. Get signals that can help you understand how people find your website and their movement across the website. 

Use Case: Identify drop off pages and optimize your website to help users continue their journey on your website and eventually take action.

View Template

4. Website SERP Performance (Google Search Console)

This template helps monitor your website’s performance in Google Search, including metrics like impressions, clicks, and average position. It can help you identify which keywords are driving traffic to your website and where you can improve your rankings. 

Use Case: While you may try to optimize a page to rank for a particular keyword, there might be another page that already ranks for the same keyword. Identify these trends and make your optimization journey easier

View Template

5. Paid Social Ads Performance (Facebook Ads)

This template focuses on the performance of your Facebook Ads campaigns, including metrics like impressions, clicks, conversions, and cost. It can help you identify which campaigns resonate with your target audience and which ones need to be adjusted.

Use Case: Analyze the data based on the goals set, and tweak the campaigns based on the findings to improve performance.

View Template

6. Organic Search Performance (GA4 + GSC)

This template tracks your website’s organic search performance, including metrics like impressions, clicks, and average position. Combined data from 2 sources side-by-side provides a lot more insight into the performance. 

Use Case: Identify keywords driving organic traffic to your website and co-relate with the page performance.

View Template

7. Paid Media Performance (FB + LinkedIn + Google Ads)

This template tracks the performance of your paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. It can help you identify which channels are driving the most results and where you can allocate your budget more effectively.

Use Case: Google Ads may have the highest portion of the budget, followed by LinkedIn Ads & Facebook Ads. If leads are the goal, easily compare CPLs in one view and determine channel effectiveness.

These are just a few of the many use cases and digital marketing dashboard templates that are available. By using these templates, you can save time, identify trends, and gain insights to optimize your marketing campaigns. This will help you accelerate your marketing strategy and take you a step closer to achieving your business goals.

Categories
Reporting

A Guide to Creating and Using Effective Digital Marketing Reporting Dashboards

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In today’s digital age, businesses of all sizes are using digital marketing to reach their target audiences. But with so many different marketing channels to choose from, it can be difficult to track the effectiveness of your campaigns and make informed decisions about your budget.

That’s where a digital marketing reporting dashboard comes in. A dashboard is a visual representation of your marketing data that can help you track your progress, identify trends, and make better decisions about your campaigns.

In this article, we’ll discuss what a digital marketing reporting dashboard is, why it’s important, and how to create and use one effectively.

What is a Digital Marketing Reporting Dashboard?

A digital marketing reporting dashboard is a tool that collects, analyzes, and visualizes your marketing data. It can be used to track a variety of metrics, including website traffic, social media engagement, lead generation, and sales.

Dashboards are typically made up of charts, graphs, and other visual elements that make it easy to see your data at a glance. This can be helpful for identifying trends, spotting problems, and making informed decisions about your marketing campaigns.

There are several reasons why a digital marketing reporting dashboard is important for businesses:

  • It can help you track your progress. A dashboard can help you see how your marketing campaigns are performing over time. This information can be used to identify what’s working well and what needs improvement.
  • It can help you identify trends. By tracking your data over time, you can identify trends in your marketing performance. This information can be used to make better decisions about your campaigns and allocate your budget more effectively.
  • It can help you spot problems. If you’re not tracking your data, it can be easy to miss inefficiencies with your marketing campaigns. A dashboard can help you identify problems early on so you can take corrective actions.
  • It can help you make better decisions. By having all of your marketing data in one place, you can make better decisions about your campaigns. For example, you can use a dashboard to see which channels are driving the most traffic to your website or which campaigns are generating the most leads.

There are several steps involved in creating a digital marketing reporting dashboard:

  • Identify your goals: What do you want to achieve with your dashboard? Do you want to track website traffic, social media engagement, lead generation, or sales? Once you know your goals, you can start to gather the data you need.
  • Choose your tools: There are a number of different tools you can use to create a digital marketing reporting dashboard. Some popular options include Google Analytics, DataMyth, Klipfolio, and DashThis.
  • Gather your data: Once you’ve chosen your tools, you need to gather the data you need. This data can come from a variety of sources, including your website, social media platforms, and CRM software.
  • Create your dashboard: Once you have your data, you can start to create your dashboard. This process will involve choosing the right charts and graphs, as well as the right layout for your dashboard.
  • Share your dashboard: Once your dashboard is complete, you can share it with others. This could include your marketing team, your clients, or even the public.

DataMyth Dashboard Templates

DataMyth offers a variety of digital marketing reporting dashboard templates that you can use to get started. These templates cover a range of channels, including:

  • Google Analytics Dashboard: This template provides a comprehensive overview of your website traffic, including data on sessions, pages, and conversions.
  • Organic Search Dashboard: This template provides a deeper understanding of how users interact with your website, how they find it, and how well it’s performing in search engine results. This dashboard uses a combination of data from Google Analytics and Google Search Console
  • Google Ads Dashboard: This template provides insights into your campaign performance & understand what is working & what is not. Identify the cause of change in performance based on KPIs selected.
  • Facebook Ads Dashboard: This template provides insights into your Facebook Ads campaigns, including performance by placement, demographics, and KPIs.
  • LinkedIn Ads Dashboard: This template tracks the performance of your LinkedIn Ads campaigns, including data on impressions, clicks, and conversions.

These are just a few of the many digital marketing reporting dashboard templates that DataMyth offers. To learn more about these templates or to create your own dashboard, visit the DataMyth dashboard templates.

Conclusion

A digital marketing reporting dashboard is a valuable tool for businesses of all sizes. By tracking your data and identifying trends, you can make better decisions about your marketing campaigns and improve your results.

If you’re not already using a dashboard, I encourage you to give it a try. It’s a simple way to get more insights from your marketing data and improve your results.

Categories
Automation

7 Benefits of Automating Reporting for Digital Marketing Agencies

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Digital marketing agencies are constantly under pressure to deliver results for their clients. You need to be able to track and analyze data from a variety of sources to make informed decisions about your campaigns. However, manual reporting can be time-consuming and error-prone.

Automated reporting solutions can help digital marketing agencies save time, improve accuracy, and get more insights from your data. A study by the Aberdeen Group found that agencies that use automated reporting solutions are 20% more likely to exceed their revenue goals than those that do not. 

Here are seven benefits of using automated reporting for digital marketing agencies:

Save time:

Automated reporting solutions can save agencies hours each week by automating the process of gathering, analyzing, and presenting data. This frees up time for agencies to focus on more strategic tasks, such as developing and executing marketing campaigns.

Improve accuracy: 

Automated reporting solutions can help agencies improve the accuracy of your data by eliminating human error. This is important to make informed decisions about campaigns and provide accurate reports to clients.

Get more insights from data: 

Automated reporting solutions can help agencies get more insights from the data available by providing you with visualizations and other tools to help analyze the data. This can help agencies identify trends, patterns, and opportunities that you might not have otherwise seen.

Scale easily: 

Automated reporting solutions can scale easily as agencies grow and add more clients. This is important for agencies that want to be able to handle a growing number of clients without having to hire more staff.

Improve client communication: 

Automated reporting solutions can help agencies improve client communication by providing clear and concise reports that are easy to understand. This can help agencies build trust with your clients and demonstrate the value of your services.

Stay ahead of the competition: 

Agencies that use automated reporting solutions can stay ahead of the competition by leveraging the latest marketing insights to optimize campaigns. This can help you deliver better results for your clients and win new businesses.

Free up resources: 

Automated reporting solutions can free up resources for agencies to focus on more strategic tasks, such as developing and executing marketing campaigns. This can help agencies be more efficient and operate more effectively.

 

In conclusion, automated reporting solutions can offer a number of benefits for digital marketing agencies. By saving time, improving accuracy, getting more insights from data, scaling easily, improving client communication, staying ahead of the competition, and freeing up resources, automated reporting solutions can help agencies streamline operations, improve decision-making, and deliver better results for clients.

Categories
Automation Marketing

Unlock The Power Of Data-Driven Marketing

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Are you looking to unlock the power of data-driven marketing? Employing data-driven marketing is one of the most beneficial approaches for ascertaining insights about your customers and creating custom, productive strategies. In this blog post, we will explore how data-driven marketing can help you succeed. We’ll discuss what it is, its benefits, how to analyze your audience and craft targeted messaging, automate processes, track results and come to a conclusion. By the end of this post, you will have information needed to start using data-driven marketing in your business!

What Is Data-Driven Marketing?

Data-driven marketing is a modern approach to marketing that leverages various data sources, such as customer interactions, site analytics, and social media insights, to develop marketing strategies. This technique enables marketers to better understand their customers’ behavior & preferences and discover new opportunities for growth. By utilizing data-driven tactics, marketers can create more informed campaigns that have a greater impact on the bottom line. Data-driven marketing also helps with optimizing existing campaigns and measuring the success of past efforts in order to get maximum return on investment.

Analyzing Your Audience

Before you can unlock the power of data-driven marketing, it’s important to understand who your audience is and analyze their behavior. Knowing who your target audience is, what their interests are, and how they respond to different messages will allow you to tailor your communications in a way that will yield better results. Understanding the customers’ buying patterns can also help identify opportunities for growth and discover new areas of focus or strategies that could lead to increased sales. By analyzing your audience’s behavior, you can create more effective campaigns that drive strong ROI for your business.

Crafting Targeted Messaging

Marketing that is driven by data is a powerful asset in today’s digital age. Crafting targeted messaging helps you unlock its full potential allowing you to effectively communicate and reach your target audience. The key to crafting successful messages is understanding who your target market is – their demographics, interests, and pain points – so you can tailor content to match their needs. Once you understand your audience, you can create messages that are meaningful and impactful for them, resulting in higher engagement rates and more conversions. With the right data-driven marketing strategy in place, you’ll be able to successfully reach your desired customers and maximize the effectiveness of your campaigns.

Automating Your Processes

Data-driven marketing is all about utilizing data to make informed decisions and uncover powerful insights, so it makes sense to automate these processes. Automation helps streamline arduous tasks like data analysis, while also reducing human error and freeing up your team’s time to focus on more strategic initiatives. Additionally, automation can help optimize the customer experience by delivering content at precise moments in their journey. Automation is a great way to unlock the power of data-driven marketing – and increase your ROI! This is where tools like DataMyth can help automate data analysis.

Tracking Your Results

Tracking your results is key to unlocking the power of data-driven marketing. Keeping an eye on metrics like visibility, click throughs, leads, sales, ROI, and customer engagement will give you a clear picture of how successful your campaigns are. It’s important to be able to distinguish between what works and what doesn’t—plus identify any areas for improvement. Look for trends in the data that can help inform your future decisions. Doing so will enable you to refine and optimize campaigns for maximum effectiveness.

Conclusion

The conclusion of this article is that data-driven marketing is a powerful approach that can be used by businesses of all sizes to optimize their marketing efforts and reach their target audiences. When leveraged correctly, this type of marketing can help companies create a better customer experience and develop effective marketing strategies. By understanding the core concepts and using available resources such as analytical tools, businesses can unlock the power of data-driven marketing for maximum results.

Categories
Analysis Research

Leveraging Competitor Analysis To Optimize Your Digital Marketing Strategy

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In an ever-evolving digital landscape, we must constantly adjust our strategies to keep up with the competition. Competitor analysis is a powerful way for uncovering valuable insight into how your rivals are approaching their marketing activities. In this blog post, we will explore the steps needed to leverage competitor analysis and optimize your digital marketing strategy for success. We will look at topics such as understanding your competitors, utilizing keyword research to analyze your competitor’s strategy, factors to consider when leveraging competitor analysis, developing a unique digital marketing strategy, and ultimately coming to a conclusion about what you’ve learned. Let’s get started!

Introduction

In this blog post, we will discuss how leveraging competitor analysis can help to optimize your digital marketing strategy. This type of research helps to gain insight into the strategies and tactics that your competitors are using in order to stand out from the crowd. We’ll look at several methods for gathering competitive intelligence so that you can use it to benefit your own digital marketing efforts. Additionally, we’ll explore how properly analyzing and utilizing this information can increase success and set you up for a winning digital marketing strategy.

Understanding Your Competitors

Competitor analysis is an essential part of any digital marketing strategy. Understanding your competition allows you to craft a unique strategy and identify potential opportunities that can help you stand out from the crowd. By studying the tactics of successful competitors, you can gain insights into which strategies are working, and how to optimize your own digital marketing efforts for maximum success. Knowing who your competitors are, what they’re doing right and wrong, and how their strategies have evolved over time will give you a competitive advantage in any industry. Ultimately, understanding your competitors helps ensure that your digital marketing plans are tailored to meet the goals of your target audience.

Utilizing Keyword Research To Analyze Your Competitor’s Strategy

Keyword research is a valuable tool for analyzing your competitor’s digital marketing strategies. By understanding what keywords they are targeting and where they are directing their efforts, it is possible to assess how successful their campaigns have been and how you can improve upon them moving forward. Additionally, examining competitors’ keyword strategies can help you identify areas where you might be able to outrank them in organic search engine result pages by using similar or better optimized keywords that could boost your visibility and engagement with prospective customers. With the right knowledge of your competitors’ keyword strategies, you will be empowered to create a digital marketing strategy that is sure to maximize your ROI.

Factors To Consider When Leveraging Competitor Analysis

When leveraging competitor analysis to optimize your digital marketing strategy, there are several important factors to consider. First, it is essential to have clear and measurable goals for your business so that you can determine where your strengths and weaknesses lie in comparison to your competitors. Additionally, analyzing recent changes in the market landscape will help you understand how the competition is responding to current trends. Finally, it is important to identify key differentiators between your business and those of your competitors in order to effectively stand out in an increasingly competitive marketplace. By taking these measures into account when leveraging competitor analysis, you will be able to develop a more effective digital marketing strategy that will drive growth for your business.

Developing A Unique Digital Marketing Strategy

Creating a unique digital marketing strategy can be beneficial for businesses of any size and industry. Successful digital marketing strategies are tailored to a company’s specific goals, target audience, budget, and resources. Many businesses use competitor analysis to gain insight into their competitors’ strengths and weaknesses, identify opportunities in the market they may have missed, determine pricing strategies, and uncover potential threats in the marketplace. With this information in hand, companies can create a comprehensive approach to their digital marketing that sets them apart from the competition and helps them achieve their objectives. To develop a successful digital marketing strategy, it is important to consider your current position within the market landscape as well as capitalize on any advantages or disadvantages that your competitors may have. A well-crafted digital marketing strategy should drive tremendous value for customers while also making sure that you remain competitive in an ever-changing business environment.

Conclusion

In conclusion, understanding how your competitors are marketing digitally is an important step in optimizing the effectiveness of your digital marketing strategy. By leveraging competitor analysis to identify what works for them and what doesn’t, you can develop a strategy that puts you above the competition and allows you to stand out in the digital landscape. With the right amount of research and analysis, you can use competitor analysis to optimize your digital marketing strategy and achieve better results.

Categories
Analysis

Your Objectives Drive Your Google Ads Optimization

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Your paid search campaigns can do wonders for you to meet your goals. To see the best result from your Google Ads campaign, it is necessary that you start with an objective in mind. Your objective could either be to drive visibility with impressions or drive demand by generating leads with a form fill. Based on your objective, it is imperative that you select the right KPIs and analyze the data to define your next steps to optimize the campaign.

Brand Awareness:

Brand awareness campaigns aren’t just about driving impressions and traffic to your website – It is about driving relevant impressions and traffic, which reduces the “easy to run-ness” of an awareness campaign. Every impression you get is valuable, so the relevance has to be controlled to ensure that your subsequent KPIs like CTR and clicks aren’t affected.

These are some ways you can control the equality of your traffic:

  • Check the relevance of keywords that drive high impressions. Even though you would have added it to the account, once you have data, check for the volume of impressions v/s its relevance/priority
  • Check the search terms, which basically are the keywords your ad shows up for. This is a great source to weed out irrelevant traffic and identify new keywords. For example, if you have a keyword “Red Shoes” as a phrase match in your account, your ads will show up for ‘buy red shoes’, ‘red shoes movie’, ‘red shoes children’, ‘red shoes no laces’, etc. 
    • If you sell shoes, you wouldn’t want to show up for any keyword related to a movie. As a next step, you will add the term ‘movie’ as a phrase match negative keyword
    • If ‘red shoes no laces’ is relevant to you and the keyword has a search volume, you can add it to your account in phrase or exact match.

Keyword relevance also helps reduce your cost by lowering your CPC as a result of a better quality score.

Lead Generation:

Lead Generation campaigns are pretty tricky to optimize. Clients/stakeholders set objectives to generate leads either at a target CPL (cost per lead) or a monthly lead target or both. So the focus will be on keywords generating leads within the said CPL target. 

There are a few things that can be considered if the CPL is over the target – 

  • Identify keywords with CPLs more than the target (more than 1.5x of the target) & keywords which spend more than 2x of the CPL without generating leads.
  • Check keyword search terms & see if any search terms drive a high cost but no conversion or high CPL search terms. Add them as a negative keyword to reduce the cost down of the keyword
  • Check the keyword CTR. If it is low check the search terms again and identify irrelevant terms and add them as a negative to improve the CTR
  • If the CTR is good (above the account average or industry benchmark), but the Conversion Rate is bad, it translates to a good keyword to ad copy relevance, but the experience on the landing page needs to be fixed. Optimize the content & elements on the landing page. Conduct A/B tests to understand what works for your business.
  • Check the hourly report over a period of time to see if there is a particular time where the spend is high but visitors are not converting. You can schedule your ads based on the performance by hour
  • Check for trends or seasonality which could impact your campaign performance

Steps to consider if the keywords are generating leads at a CPL equal to or less than the target CPL.

  1. Check the ‘Search Term’ report to identify the terms that are generating the leads. If you find any new terms, add it to your keyword list so that your ads appear for this keyword at a higher frequency
  2. Identify the keywords where the competition is doing better using Auction Insights provided in the Google Ads console. You can improve your impression share & absolute positions for those keywords
  3. Check your campaign performance regularly and ensure your position & ads are appearing without any budget or billing related issues

Search Term & Auction Insights reports are very important for campaign optimization. The above steps are the base to start your campaign analysis. Test it out, and let us know if it made a difference to your optimization. To quicken this process to identify the insights, get unlimited access to DataMyth with the Free Trial for 7 days. DataMyth provides insights and analysis with the click of a button.

Categories
Social Media

Social Media for Brands: 5 Tips to Get You Started

Social-Calendar

Social Media is known to be one of the best ways for brands to interact with its audience directly. While building a following is key and difficult at times, consistency and the right content at the right time is what will get you the required results. Here are 5 tips to get you started.

Tip 1: Start with a Social Media Calendar

The First step to interacting with your audience on social media is to create a plan or a schedule of posts. Here are a few benefits that will help gain more traction and a following with a well-organized social media calendar:

  • Planning in advance helps improve efficiency and reduce the time spent on a daily basis
  • The calendar adds a rhythm and order to the posts
  • Maintain frequency and ensure punctuality

Tip 2: Identify the Right Time

Social media calendars are generally created on a weekly or monthly basis. Larger companies with enough content, data and resources plan out monthly calendars, whereas the weekly calendar is most popular format among small and mid level companies looking to gain followers. 

Now that your calendar schedule has been decided, the next step would be to plan out the days and time to post. The best time, days and frequency vary according to various channels, industry, and the preferences of the company. There is no single proven formula for this. You can leverage a mix of research – based info and your company’s strengths, to arrive at a particular formula. Here are some of the best days of the week and the frequency according to Sprout Social and Coschedule.

  • Facebook
    • Tuesday, Wednesday and Friday 
    • 9 a.m.to 1 p.m.
    • 1 post per day
  • Instagram 
    • Tuesday 11 a.m. to 2 p.m.
    • Monday through Friday 11 a.m.
    • 1 – 2 posts per day
  • Twitter
    • Wednesday 9 a.m.to 3 p.m.
    • Tuesday through Thursday 9 to 11 a.m.
    • 15 tweets per day
  • Linkedin
    • Tuesday through Thursday 
    • 9 a.m. to 12noon
    • 1 post per day

Tip 3: Get the Right Post on the Right Channel

The type of content that works on each social channel differs based on its nature. For example, when on Instagram, your posts need images to tell your story. Here’s a quick look of what we’ve seen:

  • Facebook: Links to content in various formats – videos, short form content, etc.
  • Instagram: High resolution images with a story around it
  • Linkedin: Curated  links with information about your industry
  • Twitter: While tweets can go up to 280 characters, 33 characters is the average

Again, as mentioned there is no exact right formula for your company. 

Tip 4: Bring in the Right Mix of Content

Posts can be your own, curated from various credible sources, or content that promotes your product/service. To arrive at the right mix, you can take your own data into consideration, and map it with an existing formula. Here are the most common formulas followed by firms: 

  • Rule of the Third: 1/3rd of curated , 1/3rd own content and 1/3rd promotional
  • 4-1-1 Rule: 4 own content posts, 1 re-share for every 1 promotional content
  • 30-60-10 Golden Ratio: 30% own content , 10% promotional, and 60% curated content

Depending on the formula you choose, you may lean more towards generating your own content, or curating content.

Tip 5: Content Based on the Day  

The type of post on a particular day can be tweaked according to the popular mood of the audience, and the channel. For example posting on LinkedIn on the weekends is a bad idea because it is used predominantly on weekdays by most working professionals. Here are a few curated ideas to get you started:

  • Monday: Motivation to start a productive week, Monday blues, groggy after a weekend
  • Tuesday: Graphic with advice, facts, trivia or titbits related to your industry 
  • Wednesday: Motivation to power through the second half of the week, focus on personal wellness, growth and development
  • Thursday: Throwback to your company’s story and history to enable customers to connect with the company. This is the best day to post on social media and gain traction
  • Friday: Best day to share a fun, playful or a happy post from the company – happy customers, staff members,  or celebrate the happy onset of the weekend and connect with emotions

While you follow these tips to build your social media presence, it is also important to measure the performance. With DataMyth, you can have your Facebook ad campaigns analyzed within seconds at the click of a button in the near future. At the moment, DataMyth can analyze your Google Analytics and Google Ads accounts in minutes.

Categories
Reporting

A Guide to Google Analytics Reports

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On an average, a digital marketer spends 7.5 hours in a week (based on a survey conducted by DataMyth) creating and analyzing reports across channels for clients/stakeholders. These reports generally are a combination of customized reports based on the client’s requirements or report templates which cover all the necessary information about your website performance in terms of traffic, goals, user behaviour, etc. Google Analytics provides a lot of data but not all of it gets in the weekly or monthly reports. In this blog we will cover the sections which we think are critical and mandatory for a client/stakeholder to understand the website performance.

This report structure will help answer the following:

  1. The number of users received for the selected date range
  2. The source of users by channel
  3. Top channels by user
  4. Campaigns/pages that drove the most sessions
  5. Top landing pages in terms of sessions
  6. Pages that people spend the most time on
  7. Time spent by users on the site
  8. Devices used by users to view the site
  9. Countries users visit from

1. An Overview Section:

The report should always start with an overview of the performance of your website for the selected date range. This section will give the reader information about the overall performance in the first few minutes. The synopsis should cover the ABC of Google Analytics reporting – Acquisition, Behaviour & Conversion. 

  1. Acquisition helps you understand the number of users and where the traffic is coming from. For example: Users, Sessions, Source, etc.
  2. Behaviour contains data which helps you understand  what users do on your  website such as Pages/Session, Avg. Time Spent & Bounce Rate
  3. Conversion data maps your Goals, Goal Rate & Goal Value

Along with the data table, adding graphs makes it more visually appealing and increases the ease of understanding. You can either show the trend for the selected period or for the last 6 months. 

Always ensure to add insights that not only identifies the increase or decrease, but also defines the reason for the change in performance

2. Source of Users by Channel :

While the overview section provides a summary of the performance, the Channel performance section maps your traffic by different sources such as Email, Organic, Paid, Social, etc. An easy representation of performance by channel helps understand which channel is doing better compared to the others.

Now that the data is displayed, one of the important elements to include is the analysis of how the performance was impacted by each channel for the selected period (single date range or comparison date range). Showing a percentage increase and decrease is not a clear indicator of your website’s performance since a change in a channel goal from 1 to 2 is a 100% increase. So ensure that your data is calculated taking the impact of each parameter into consideration, and not the percentage difference. Once the channel is identified, next, find the pages/campaigns that triggered the impact for the respective channel.

3. Goal Completion

Based on the goals set for each channel which is inline with your objective, Google analytics provides data for each of the goal types across channels. While this is very helpful you will not receive a consolidated view of all the goals created. So showcasing goals by type & channel gives a clear picture of your goal performance.

Considering the goals set, identify what’s working and what’s not by channel source. Just like we discussed in the channel performance section, calculate the impact here as well instead of the absolute difference. If you are an eCommerce brand, you will have a clear understanding of your ROI by channel. You can optimize your marketing efforts building on this information.

4. New vs Returning Users Performance

It is very important to understand your website user type (new or returning). If you are an eCommerce, media or entertainment client, you should have a good balance between new and returning users. If your brand is focused on B2B, it is better to have more new users than returning users. Providing a breakup of channel & device for traffic & goal will give additional information about your marketing efforts and their results.

For example, the image in this section shows that even though Email drives the highest number of sessions, it does not result in goal conversions for new users, whereas Organic Search goal conversions are higher than Email campaigns. Based on your industry & data, you can make changes to your marketing efforts accordingly. 

5. Identifying the Top Landing Pages

Google Analytics provides landing page reports with traffic, behaviour and conversion details but what matters most is to answer a few questions like:

a) why did the traffic increase/decrease?

b) why is the bounce rate for the page high?

c) which pages do users spend most time on?

To get answers to these questions, we should drill down further into the data. Check the source, device & user type for the page which generated the highest sessions, or low bounce rates , whichever your key metric is. Based on the data available, optimize the page to improve the performance.

6. Device Performance

Understanding the device your audience uses helps you optimize your campaign targets, website speed and responsiveness. Along with the overall device data, knowing the channel source for each device can help define the marketing efforts for the respective channel.

7. Location Performance

Location is a very simple yet important element for your analysis. It shows where you are getting your majority of traffic or goal conversions. Based on this data you can target locations for campaigns or allocate more budget.

Apart from these there are other reports like

  1. Hourly report to understand at what time of the day you are driving sessions or goal conversions 
  2. Page Navigation Report to understand how the user navigates through your website. Are they getting all the information needed or they abandon the page due to lack of information, bad user experience, it is not optimized for a device & etc. 

All the sections covered are present in the Google Analytics console, and each section is a different report that needs to be combined. DataMyth is a solution that can build the report within seconds with data, graphs and analysis – All you need to do is use the time saved to define your strategy. Visit the Google Analytics Report page for more details.

Categories
Automation Reporting

3 Reasons to Automate Your Digital Marketing Reports

As a digital marketer one has to create daily, weekly and monthly reports. Even though it may feel monotonous it is a critical part of your business. As per a survey conducted by DataMyth, we found that companies spend an average of 7.5 hours a week building various digital marketing reports with analysis which is almost an entire day every week. So you have a resource who spends time building reports  wherein he/she could spend this time optimizing campaigns or taking up additional responsibilities.  While you may figure out ways to automate your reports, you still need to analyze the data and present it to your client/stakeholders. What if you figure out a way to automate this entire process (report generation to analysis)? This blog will introduce you to automating reports, its advantages, and ways you can do so.

Reporting Automation in Simple Terms 

Connect all your digital channels to a software/platform that builds your daily, weekly and monthly marketing reports within seconds/minutes.  All digital channels provide APIs that fetch your data and the automated reporting software/platform builds your report. 

Why should you automate your reports?

  1. Hours of reporting reduced to seconds
    1. We’ve discussed how the time taken to build your reports can be reduced to seconds. You can end the blind data ‘copy-paste’, downloading various csv files and analyzing the data to identify insights. With automated reporting, ready to use reports will be available at the click of a button within seconds. 
  2. Focus on new initiatives
    1. Now that the reporting is automated with performance insights, you know exactly what is working and what is not. You can spend your precious time on optimizing & taking on additional initiatives for your business. 
  3. Increase your team’s effectiveness
    1. For agencies, you can increase the number of clients handled per analyst, and brands, you can focus on additional initiatives with small & agile teams

Which tool is best for me?

There are a lot of tools available in the market right from BI (Business Intelligence) dashboards to reporting solutions. 

  • While BI tools provide full funnel reports, they are complicated to set up and need to be maintained by SMEs/experts.
  • Dashboard tools (like Google Data Studio) are not as complicated as BI tools, but not easy to use. You can connect your channels & create dashboards but you might need to pay in order to connect the channels 
  • Many reporting tools available in the market let you drag and drop KPIs & graphs creating a simple dashboard ready to be shared with your client. This is easy to use, needs a one time setup & the user friendliness depends on the tool.

All the above mentioned tools provide the data you need in various templates (some are fixed & some offer custom templates), but once you receive the data in the desired format, you spend significant time analyzing the data which most of the tools do not provide.

Here’s where DataMyth can help. Created by marketer who wanted to skip downloading, processing and analyzing data. It’s an easy to use tool with pre-built templates for each channel (Google Ads & Google Analytics to start with) with automated analysis and performance insights for the KPIs which matter the most to marketers. Reports built with DataMyth can be downloaded as a PDF & shared with stakeholders/clients.

While this may sound too good to be true, have a look at how we simplify your process below, and take the 7 day free trial to see for yourself.

Categories
Reporting

5 Tips to Building Your Digital Marketing Reports

‘Plan – Launch – Optimize’. While you follow this principle to gain the best out of your marketing campaigns, here are 5 tips to get you going with building digital reports.

TIP 1: Define your KPIs

To define your KPI, start by revisiting your objective that has been agreed upon by the key stakeholders. Next, map the objectives against various metrics. Have a look at the table below that lists out a set of sample KPIs based on different objectives.

Objective Possible KPIs
Awareness/ Visibility
  • Impressions
  • Reach
  • Views
  • Clicks
Lead Generation
  • Number of form-fills
  • Number of asset downloads
  • Cost per lead
Sales
  • Number of sales
  • Average revenue
  • Cost per sale
  • ROAS (Return on Ad Spend)
Engagement
  • Number of interactions (Likes, comments, shares, etc.)
  • Time spent on the website
  • Pages per session

Tip 2: Reason to build the report

Are you building your report to showcase the results to your Stakeholders, or is the report going to help you optimize the account? The format of the reports will change based on your answer to this question. Stakeholders want to see an overall performance, a summary of how the campaign is doing. While a report meant for inputs to optimize campaigns will dig deeper and identify each and every metric that has seen a change in the positive or negative direction.

Here are examples of the format you could follow for each of the requirement:

Stakeholder report: An overview of what is happening in the account, what is working and what is not, where you stand against your goals & what’s the next steps planned

Analyst report: A detailed breakdown of performance based on metrics (KPIs) for each elements such as campaigns, ads, landing pages, etc which can be used as a base to optimize your campaigns

Tip 3: Select a Format that is Repeatable

While zeroing down on a report format, remember that this has to be done on a regular basis. So ensure that you capture the right KPIs and that the format should be easy to continuously replicate. 

Tip 4: Analyzing the data

This is the most important step in building reports. While analyzing the data, start with the top down approach. Identify the performance at an account level, do you see an increase or a dip in performance? If you find an improvement in performance, start digging in deeper till you reach the lowest level of tactics like keywords, placements, text ads, banner ads, etc, and identify the different causes of the impact by analyzing the metrics that are your KPIs. Once done, don’t forget to repeat the same exercise for tactics to identify the ones that saw a dip in performance. This will help you catch instances that will continue to negatively impact your campaign.

Tip 5: Automate Your Report

Since you are going to build the same reports over and over (in terms of format), start optimizing and automating your reports to save time and reduce human error. There are various ways of getting this done – 

  1. You can use APIs to fetch data faster in a format that is easier to analyse, and build Macros to initiate your analysis
  2. You can also manually fetch the data and use Macros to build the required format and initiate your analysis
  3. The 3rd option is to identify a 3rd party tool that generates your stakeholder/analysis ready reports

Implementing these 5 tips will help you define your report, analyze your data, and finally save on time. This can have a direct impact on the campaigns you run as you can start optimizing based on the insights and the time saved can be used to define your next steps.

DataMyth is a report automation tool that provides insights and reduces the time taken to build reports from an average of 7 hours a week to a few minutes. Interested in checking out DataMyth? Fill out the form.

Are you still manually analyzing report and writing insights?

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