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In today’s competitive digital marketing landscape, it’s more important than ever to track your results and optimize your campaigns. But with so much data to sift through, it can be difficult to know where to begin.

That’s where the digital marketing dashboard report templates come in. These digital marketing dashboard reporting templates are pre-configured reports that provide a snapshot of your marketing performance across different channels. They can save you time and help you identify trends and opportunities that you might otherwise miss.

In this blog post, we’ll share seven DataMyth digital marketing dashboard reporting templates that can help you accelerate your marketing strategy.

1. Paid Search Ad Campaign Performance (Google Ads):

This template helps track the performance of your Google Ads campaigns, including metrics like impressions, clicks, conversions, and cost. It can help you identify which campaigns are performing well and which ones need improvement.

Use Case: Identify ways to cut spends where it isn’t required, and redistribute to performing campaigns, or new tests.

View Template

2. Paid Social Ads Performance (LinkedIn Ads)

This LinkedIn Ads template tracks the performance of your LinkedIn Ads campaigns including metrics like impressions, clicks, conversions, and cost. It can help you identify which campaigns resonate with your target audience and which ones need to be adjusted.

Use Case: Gain cues to narrow your audience and improve the campaign performance.

View Template

3. Website Traffic Performance (GA4)

This template tracks the traffic to your website, including metrics like sessions, pageviews, bounce rate, and average time on page. Get signals that can help you understand how people find your website and their movement across the website.

Use Case: Identify drop off pages and optimize your website to help users continue their journey on your website and eventually take action.

View Template

4. Website SERP Performance (Google Search Console)

This template helps monitor your website’s performance in Google Search, including metrics like impressions, clicks, and average position. It can help you identify which keywords are driving traffic to your website and where you can improve your rankings.

Use Case: While you may try to optimize a page to rank for a particular keyword, there might be another page that already ranks for the same keyword. Identify these trends and make your optimization journey easier

View Template

5. Paid Social Ads Performance (Facebook Ads)

This template focuses on the performance of your Facebook Ads campaigns, including metrics like impressions, clicks, conversions, and cost. It can help you identify which campaigns resonate with your target audience and which ones need to be adjusted.

Use Case: Analyze the data based on the goals set, and tweak the campaigns based on the findings to improve performance.

View Template

6. Organic Search Performance (GA4 + GSC)

This template tracks your website’s organic search performance, including metrics like impressions, clicks, and average position. Combined data from 2 sources side-by-side provides a lot more insight into the performance.

Use Case: Identify keywords driving organic traffic to your website and co-relate with the page performance.

View Template

7. Paid Media Performance (FB + LinkedIn + Google Ads)

This template tracks the performance of your paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. It can help you identify which channels are driving the most results and where you can allocate your budget more effectively.

Use Case: Google Ads may have the highest portion of the budget, followed by LinkedIn Ads & Facebook Ads. If leads are the goal, easily compare CPLs in one view and determine channel effectiveness.

These are just a few of the many use cases and digital marketing dashboard templates that are available. By using these templates, you can save time, identify trends, and gain insights to optimize your marketing campaigns. This will help you accelerate your marketing strategy and take you a step closer to achieving your business goals.

In today’s digital age, businesses of all sizes are using digital marketing to reach their target audiences. But with so many different marketing channels to choose from, it can be difficult to track the effectiveness of your campaigns and make informed decisions about your budget.

That’s where a digital marketing reporting dashboard comes in. A dashboard is a visual representation of your marketing data that can help you track your progress, identify trends, and make better decisions about your campaigns.

In this article, we’ll discuss what a digital marketing reporting dashboard is, why it’s important, and how to create and use one effectively.

What is a Digital Marketing Reporting Dashboard?

A digital marketing reporting dashboard is a tool that collects, analyzes, and visualizes your marketing data. It can be used to track a variety of metrics, including website traffic, social media engagement, lead generation, and sales.

Dashboards are typically made up of charts, graphs, and other visual elements that make it easy to see your data at a glance. This can be helpful for identifying trends, spotting problems, and making informed decisions about your marketing campaigns.

There are several reasons why a digital marketing reporting dashboard is important for businesses:

• It can help you track your progress. A dashboard can help you see how your marketing campaigns are performing over time. This information can be used to identify what’s working well and what needs improvement.
• It can help you identify trends. By tracking your data over time, you can identify trends in your marketing performance. This information can be used to make better decisions about your campaigns and allocate your budget more effectively.
• It can help you spot problems. If you’re not tracking your data, it can be easy to miss inefficiencies with your marketing campaigns. A dashboard can help you identify problems early on so you can take corrective actions.
• It can help you make better decisions. By having all of your marketing data in one place, you can make better decisions about your campaigns. For example, you can use a dashboard to see which channels are driving the most traffic to your website or which campaigns are generating the most leads.

There are several steps involved in creating a digital marketing reporting dashboard:

• Identify your goals: What do you want to achieve with your dashboard? Do you want to track website traffic, social media engagement, lead generation, or sales? Once you know your goals, you can start to gather the data you need.
• Choose your tools: There are a number of different tools you can use to create a digital marketing reporting dashboard. Some popular options include Google Analytics, DataMyth, Klipfolio, and DashThis.
• Gather your data: Once you’ve chosen your tools, you need to gather the data you need. This data can come from a variety of sources, including your website, social media platforms, and CRM software.
• Create your dashboard: Once you have your data, you can start to create your dashboard. This process will involve choosing the right charts and graphs, as well as the right layout for your dashboard.
• Share your dashboard: Once your dashboard is complete, you can share it with others. This could include your marketing team, your clients, or even the public.

DataMyth Dashboard Templates

DataMyth offers a variety of digital marketing reporting dashboard templates that you can use to get started. These templates cover a range of channels, including:

• Google Analytics Dashboard: This template provides a comprehensive overview of your website traffic, including data on sessions, pages, and conversions.
• Organic Search Dashboard: This template provides a deeper understanding of how users interact with your website, how they find it, and how well it’s performing in search engine results. This dashboard uses a combination of data from Google Analytics and Google Search Console
• Google Ads Dashboard: This template provides insights into your campaign performance & understand what is working & what is not. Identify the cause of change in performance based on KPIs selected.
• Facebook Ads Dashboard: This template provides insights into your Facebook Ads campaigns, including performance by placement, demographics, and KPIs.
• LinkedIn Ads Dashboard: This template tracks the performance of your LinkedIn Ads campaigns, including data on impressions, clicks, and conversions.

These are just a few of the many digital marketing reporting dashboard templates that DataMyth offers. To learn more about these templates or to create your own dashboard, visit the DataMyth dashboard templates.

Conclusion

A digital marketing reporting dashboard is a valuable tool for businesses of all sizes. By tracking your data and identifying trends, you can make better decisions about your marketing campaigns and improve your results.

If you’re not already using a dashboard, I encourage you to give it a try. It’s a simple way to get more insights from your marketing data and improve your results.

Digital marketing agencies are constantly under pressure to deliver results for their clients. You need to be able to track and analyze data from a variety of sources to make informed decisions about your campaigns. However, manual reporting can be time-consuming and error-prone.

Automated reporting solutions can help digital marketing agencies save time, improve accuracy, and get more insights from your data. A study by the Aberdeen Group found that agencies that use automated reporting solutions are 20% more likely to exceed their revenue goals than those that do not.

Here are seven benefits of using automated reporting for digital marketing agencies:

Save time:

Automated reporting solutions can save agencies hours each week by automating the process of gathering, analyzing, and presenting data. This frees up time for agencies to focus on more strategic tasks, such as developing and executing marketing campaigns.

Improve accuracy:

Automated reporting solutions can help agencies improve the accuracy of your data by eliminating human error. This is important to make informed decisions about campaigns and provide accurate reports to clients.

Get more insights from data:

Automated reporting solutions can help agencies get more insights from the data available by providing you with visualizations and other tools to help analyze the data. This can help agencies identify trends, patterns, and opportunities that you might not have otherwise seen.

Scale easily:

Automated reporting solutions can scale easily as agencies grow and add more clients. This is important for agencies that want to be able to handle a growing number of clients without having to hire more staff.

Improve client communication:

Automated reporting solutions can help agencies improve client communication by providing clear and concise reports that are easy to understand. This can help agencies build trust with your clients and demonstrate the value of your services.

Stay ahead of the competition:

Agencies that use automated reporting solutions can stay ahead of the competition by leveraging the latest marketing insights to optimize campaigns. This can help you deliver better results for your clients and win new businesses.

Free up resources:

Automated reporting solutions can free up resources for agencies to focus on more strategic tasks, such as developing and executing marketing campaigns. This can help agencies be more efficient and operate more effectively.

In conclusion, automated reporting solutions can offer a number of benefits for digital marketing agencies. By saving time, improving accuracy, getting more insights from data, scaling easily, improving client communication, staying ahead of the competition, and freeing up resources, automated reporting solutions can help agencies streamline operations, improve decision-making, and deliver better results for clients.

Are you looking to unlock the power of data-driven marketing? Employing data-driven marketing is one of the most beneficial approaches for ascertaining insights about your customers and creating custom, productive strategies. In this blog post, we will explore how data-driven marketing can help you succeed. We’ll discuss what it is, its benefits, how to analyze your audience and craft targeted messaging, automate processes, track results and come to a conclusion. By the end of this post, you will have information needed to start using data-driven marketing in your business!

What Is Data-Driven Marketing?

Data-driven marketing is a modern approach to marketing that leverages various data sources, such as customer interactions, site analytics, and social media insights, to develop marketing strategies. This technique enables marketers to better understand their customers’ behavior & preferences and discover new opportunities for growth. By utilizing data-driven tactics, marketers can create more informed campaigns that have a greater impact on the bottom line. Data-driven marketing also helps with optimizing existing campaigns and measuring the success of past efforts in order to get maximum return on investment.

Analyzing Your Audience

Before you can unlock the power of data-driven marketing, it’s important to understand who your audience is and analyze their behavior. Knowing who your target audience is, what their interests are, and how they respond to different messages will allow you to tailor your communications in a way that will yield better results. Understanding the customers’ buying patterns can also help identify opportunities for growth and discover new areas of focus or strategies that could lead to increased sales. By analyzing your audience’s behavior, you can create more effective campaigns that drive strong ROI for your business.

Crafting Targeted Messaging

Marketing that is driven by data is a powerful asset in today’s digital age. Crafting targeted messaging helps you unlock its full potential allowing you to effectively communicate and reach your target audience. The key to crafting successful messages is understanding who your target market is – their demographics, interests, and pain points – so you can tailor content to match their needs. Once you understand your audience, you can create messages that are meaningful and impactful for them, resulting in higher engagement rates and more conversions. With the right data-driven marketing strategy in place, you’ll be able to successfully reach your desired customers and maximize the effectiveness of your campaigns.

Automating Your Processes

Data-driven marketing is all about utilizing data to make informed decisions and uncover powerful insights, so it makes sense to automate these processes. Automation helps streamline arduous tasks like data analysis, while also reducing human error and freeing up your team’s time to focus on more strategic initiatives. Additionally, automation can help optimize the customer experience by delivering content at precise moments in their journey. Automation is a great way to unlock the power of data-driven marketing – and increase your ROI! This is where tools like DataMyth can help automate data analysis.

Tracking Your Results

Tracking your results is key to unlocking the power of data-driven marketing. Keeping an eye on metrics like visibility, click throughs, leads, sales, ROI, and customer engagement will give you a clear picture of how successful your campaigns are. It’s important to be able to distinguish between what works and what doesn’t—plus identify any areas for improvement. Look for trends in the data that can help inform your future decisions. Doing so will enable you to refine and optimize campaigns for maximum effectiveness.

Conclusion

The conclusion of this article is that data-driven marketing is a powerful approach that can be used by businesses of all sizes to optimize their marketing efforts and reach their target audiences. When leveraged correctly, this type of marketing can help companies create a better customer experience and develop effective marketing strategies. By understanding the core concepts and using available resources such as analytical tools, businesses can unlock the power of data-driven marketing for maximum results.

In an ever-evolving digital landscape, we must constantly adjust our strategies to keep up with the competition. Competitor analysis is a powerful way for uncovering valuable insight into how your rivals are approaching their marketing activities. In this blog post, we will explore the steps needed to leverage competitor analysis and optimize your digital marketing strategy for success. We will look at topics such as understanding your competitors, utilizing keyword research to analyze your competitor’s strategy, factors to consider when leveraging competitor analysis, developing a unique digital marketing strategy, and ultimately coming to a conclusion about what you’ve learned. Let’s get started!

Introduction

In this blog post, we will discuss how leveraging competitor analysis can help to optimize your digital marketing strategy. This type of research helps to gain insight into the strategies and tactics that your competitors are using in order to stand out from the crowd. We’ll look at several methods for gathering competitive intelligence so that you can use it to benefit your own digital marketing efforts. Additionally, we’ll explore how properly analyzing and utilizing this information can increase success and set you up for a winning digital marketing strategy.

Understanding Your Competitors

Competitor analysis is an essential part of any digital marketing strategy. Understanding your competition allows you to craft a unique strategy and identify potential opportunities that can help you stand out from the crowd. By studying the tactics of successful competitors, you can gain insights into which strategies are working, and how to optimize your own digital marketing efforts for maximum success. Knowing who your competitors are, what they’re doing right and wrong, and how their strategies have evolved over time will give you a competitive advantage in any industry. Ultimately, understanding your competitors helps ensure that your digital marketing plans are tailored to meet the goals of your target audience.

Utilizing Keyword Research To Analyze Your Competitor’s Strategy

Keyword research is a valuable tool for analyzing your competitor’s digital marketing strategies. By understanding what keywords they are targeting and where they are directing their efforts, it is possible to assess how successful their campaigns have been and how you can improve upon them moving forward. Additionally, examining competitors’ keyword strategies can help you identify areas where you might be able to outrank them in organic search engine result pages by using similar or better optimized keywords that could boost your visibility and engagement with prospective customers. With the right knowledge of your competitors’ keyword strategies, you will be empowered to create a digital marketing strategy that is sure to maximize your ROI.

Factors To Consider When Leveraging Competitor Analysis

When leveraging competitor analysis to optimize your digital marketing strategy, there are several important factors to consider. First, it is essential to have clear and measurable goals for your business so that you can determine where your strengths and weaknesses lie in comparison to your competitors. Additionally, analyzing recent changes in the market landscape will help you understand how the competition is responding to current trends. Finally, it is important to identify key differentiators between your business and those of your competitors in order to effectively stand out in an increasingly competitive marketplace. By taking these measures into account when leveraging competitor analysis, you will be able to develop a more effective digital marketing strategy that will drive growth for your business.

Developing A Unique Digital Marketing Strategy

Creating a unique digital marketing strategy can be beneficial for businesses of any size and industry. Successful digital marketing strategies are tailored to a company’s specific goals, target audience, budget, and resources. Many businesses use competitor analysis to gain insight into their competitors’ strengths and weaknesses, identify opportunities in the market they may have missed, determine pricing strategies, and uncover potential threats in the marketplace. With this information in hand, companies can create a comprehensive approach to their digital marketing that sets them apart from the competition and helps them achieve their objectives. To develop a successful digital marketing strategy, it is important to consider your current position within the market landscape as well as capitalize on any advantages or disadvantages that your competitors may have. A well-crafted digital marketing strategy should drive tremendous value for customers while also making sure that you remain competitive in an ever-changing business environment.

Conclusion

In conclusion, understanding how your competitors are marketing digitally is an important step in optimizing the effectiveness of your digital marketing strategy. By leveraging competitor analysis to identify what works for them and what doesn’t, you can develop a strategy that puts you above the competition and allows you to stand out in the digital landscape. With the right amount of research and analysis, you can use competitor analysis to optimize your digital marketing strategy and achieve better results.

Google Analytics is one of the most popular and effective tools for analytics. It offers a wide range of insights, including traffic sources, countries, campaigns, etc. However, it does not allow you to perform advanced analysis on these data. This article explains how to generate valuable insights from Google Analytics.

Use the Google Analytics compare date range feature

A good starting point for getting insights into your digital marketing efforts is to compare two date ranges. Google Analytics has a compare date range feature that allows you to compare data between two different date ranges.

To use the Google Analytics compare date range feature, go to your Google Analytics account and select the report you want to review (e.g. acquisition). You’ll see the date range in the top right-hand corner. Select this box and then tick the “compare to” box. You can then compare your selected period to the previous period (e.g. the last seven days vs the seven days before that), to the same period the year prior, or a custom date range.

If your business is very seasonal, I recommend keeping an eye on the year-on-year trends. That way, you can see how your efforts are helping you to grow your business year on year.

Use annotations in Google Analytics

Annotations are a way to add extra information about your data in Google Analytics. This additional information can help you understand your data better and make better decisions about using it.

If you are reviewing data yearly, it can be challenging to remember what actions you have made throughout the year and when you have made them. If your Analytics report shows a spike in traffic at a specific time, but you’ve not made annotations, you be left scratching your head trying to identify the cause of the traffic. Furthermore, annotations are a great way of adding this extra information in the reports you produce and even better, they allow you to make decisions quickly based, particularly if you are regularly testing new designs with your website.

Create goals in Google Analytics

The Google Analytics website provides many features that can help you understand your visitors. However, if you are an expert in Google Analytics, you may use advanced features like Goals.

While setting up goals can get quite technical, it doesn’t have to be. Start by creating a goal based on visitors reaching a specific page, such as a Thank You page for anyone who signs up for your newsletter.

Setting up goals is relatively straightforward and will add considerable value to the insights you can generate from Google Analytics. To create your first goal, go to settings, scroll to the right-hand column and find the goals option. You’ll see an empty table and above that a red button saying New Goal. Select that.

Follow the steps, making sure to select the most appropriate category for your goal (e.g. choose acquisition for a new subscriber sign up). Then add the criteria for when the goal is met. I like to set simple goals based on users reaching a particular URL. By selecting the URL as a goal, I can add all thank you pages to my Google Analytics goals.

Once your goals are set up, your Analytics will provide a new level of insights that you were previously missing. You’ll be able to identify which channels drive the most goal completions (conversions, sales, media views, etc.). You’ll be able to see the demographics of users who complete your goals. This new data is unlocked and ready for you to use to optimize your website for even more goal completions in the future.

Use DataMyth to generate insights automatically

What could be easier than having an automated analysis of your analytics created for you?

After many hours staring at Google Analytics reports, DataMyth is a godsend. It takes a lot of the work out of monitoring the performance of your digital marketing campaigns. It helps you see how each campaign is performing to improve it. The performance reports are easy to read as the insights are written in plain English.

If you deliver digital marketing projects for your clients, DataMyth will save hours every month by providing practical insights into your client’s website performance. You can easily see which channels perform best because the report will literally tell you in full, written sentences.

Rather than spending hours each month checking several different reports in Google Analytics, run DataMyth and read the report on a short PDF. In a matter of minutes, you’ll have a complete picture of how your website is performing – from top converting landing pages to the devices that bring in the most users. It’s a done for you solution to generating actionable insights in Google Analytics.

Your paid search campaigns can do wonders for you to meet your goals. To see the best result from your Google Ads campaign, it is necessary that you start with an objective in mind. Your objective could either be to drive visibility with impressions or drive demand by generating leads with a form fill. Based on your objective, it is imperative that you select the right KPIs and analyze the data to define your next steps to optimize the campaign.

Brand Awareness:

Brand awareness campaigns aren’t just about driving impressions and traffic to your website – It is about driving relevant impressions and traffic, which reduces the “easy to run-ness” of an awareness campaign. Every impression you get is valuable, so the relevance has to be controlled to ensure that your subsequent KPIs like CTR and clicks aren’t affected.

These are some ways you can control the equality of your traffic:

• Check the relevance of keywords that drive high impressions. Even though you would have added it to the account, once you have data, check for the volume of impressions v/s its relevance/priority
• Check the search terms, which basically are the keywords your ad shows up for. This is a great source to weed out irrelevant traffic and identify new keywords. For example, if you have a keyword “Red Shoes” as a phrase match in your account, your ads will show up for ‘buy red shoes’, ‘red shoes movie’, ‘red shoes children’, ‘red shoes no laces’, etc.
  • If you sell shoes, you wouldn’t want to show up for any keyword related to a movie. As a next step, you will add the term ‘movie’ as a phrase match negative keyword
  • If ‘red shoes no laces’ is relevant to you and the keyword has a search volume, you can add it to your account in phrase or exact match.

Keyword relevance also helps reduce your cost by lowering your CPC as a result of a better quality score.

Lead Generation:

Lead Generation campaigns are pretty tricky to optimize. Clients/stakeholders set objectives to generate leads either at a target CPL (cost per lead) or a monthly lead target or both. So the focus will be on keywords generating leads within the said CPL target.

There are a few things that can be considered if the CPL is over the target –

• Identify keywords with CPLs more than the target (more than 1.5x of the target) & keywords which spend more than 2x of the CPL without generating leads.
• Check keyword search terms & see if any search terms drive a high cost but no conversion or high CPL search terms. Add them as a negative keyword to reduce the cost down of the keyword
• Check the keyword CTR. If it is low check the search terms again and identify irrelevant terms and add them as a negative to improve the CTR
• If the CTR is good (above the account average or industry benchmark), but the Conversion Rate is bad, it translates to a good keyword to ad copy relevance, but the experience on the landing page needs to be fixed. Optimize the content & elements on the landing page. Conduct A/B tests to understand what works for your business.
• Check the hourly report over a period of time to see if there is a particular time where the spend is high but visitors are not converting. You can schedule your ads based on the performance by hour
• Check for trends or seasonality which could impact your campaign performance

Steps to consider if the keywords are generating leads at a CPL equal to or less than the target CPL.

1. Check the ‘Search Term’ report to identify the terms that are generating the leads. If you find any new terms, add it to your keyword list so that your ads appear for this keyword at a higher frequency
2. Identify the keywords where the competition is doing better using Auction Insights provided in the Google Ads console. You can improve your impression share & absolute positions for those keywords
3. Check your campaign performance regularly and ensure your position & ads are appearing without any budget or billing related issues

Search Term & Auction Insights reports are very important for campaign optimization. The above steps are the base to start your campaign analysis. Test it out, and let us know if it made a difference to your optimization. To quicken this process to identify the insights, get unlimited access to DataMyth with the Free Trial for 7 days. DataMyth provides insights and analysis with the click of a button.

Social Media is known to be one of the best ways for brands to interact with its audience directly. While building a following is key and difficult at times, consistency and the right content at the right time is what will get you the required results. Here are 5 tips to get you started.

Tip 1: Start with a Social Media Calendar

The First step to interacting with your audience on social media is to create a plan or a schedule of posts. Here are a few benefits that will help gain more traction and a following with a well-organized social media calendar:

• Planning in advance helps improve efficiency and reduce the time spent on a daily basis
• The calendar adds a rhythm and order to the posts
• Maintain frequency and ensure punctuality

Tip 2: Identify the Right Time

Social media calendars are generally created on a weekly or monthly basis. Larger companies with enough content, data and resources plan out monthly calendars, whereas the weekly calendar is most popular format among small and mid level companies looking to gain followers.

Now that your calendar schedule has been decided, the next step would be to plan out the days and time to post. The best time, days and frequency vary according to various channels, industry, and the preferences of the company. There is no single proven formula for this. You can leverage a mix of research – based info and your company’s strengths, to arrive at a particular formula. Here are some of the best days of the week and the frequency according to Sprout Social and Coschedule.

Facebook

• Tuesday, Wednesday and Friday
• 9 a.m.to 1 p.m.
• 1 post per day

Instagram

• Tuesday 11 a.m. to 2 p.m.
• Monday through Friday 11 a.m.
• 1 – 2 posts per day

Twitter

• Wednesday 9 a.m.to 3 p.m.
• Tuesday through Thursday 9 to 11 a.m.
• 15 tweets per day

Linkedin

• Tuesday through Thursday
• 9 a.m. to 12noon
• 1 post per day

Tip 3: Get the Right Post on the Right Channel

The type of content that works on each social channel differs based on its nature. For example, when on Instagram, your posts need images to tell your story. Here’s a quick look of what we’ve seen:

• Facebook: Links to content in various formats – videos, short form content, etc.
• Instagram: High resolution images with a story around it
• Linkedin: Curated links with information about your industry
• Twitter: While tweets can go up to 280 characters, 33 characters is the average

Again, as mentioned there is no exact right formula for your company.

Tip 4: Bring in the Right Mix of Content

Posts can be your own, curated from various credible sources, or content that promotes your product/service. To arrive at the right mix, you can take your own data into consideration, and map it with an existing formula. Here are the most common formulas followed by firms:

• Rule of the Third: 1/3^rd of curated , 1/3^rd own content and 1/3^rd promotional
• 4-1-1 Rule: 4 own content posts, 1 re-share for every 1 promotional content
• 30-60-10 Golden Ratio: 30% own content , 10% promotional, and 60% curated content

Depending on the formula you choose, you may lean more towards generating your own content, or curating content.

Tip 5: Content Based on the Day

The type of post on a particular day can be tweaked according to the popular mood of the audience, and the channel. For example posting on LinkedIn on the weekends is a bad idea because it is used predominantly on weekdays by most working professionals. Here are a few curated ideas to get you started:

• Monday: Motivation to start a productive week, Monday blues, groggy after a weekend
• Tuesday: Graphic with advice, facts, trivia or titbits related to your industry
• Wednesday: Motivation to power through the second half of the week, focus on personal wellness, growth and development
• Thursday: Throwback to your company’s story and history to enable customers to connect with the company. This is the best day to post on social media and gain traction
• Friday: Best day to share a fun, playful or a happy post from the company – happy customers, staff members, or celebrate the happy onset of the weekend and connect with emotions

While you follow these tips to build your social media presence, it is also important to measure the performance. With DataMyth, you can have your Facebook ad campaigns analyzed within seconds at the click of a button in the near future. At the moment, DataMyth can analyze your Google Analytics and Google Ads accounts in minutes.