So What is Datamyth?

DataMyth is the online resource for understanding data’s true impact on a sales and marketing organization. We’ve collected the top myths that people who sell data preach and those who buy data believe — then we show you how to avoid getting sucked into the data void.

Watch the video to learn more or see below for specific examples of data issues plaguing organizations today.

Myth #1: More Data Is Better

The biggest database in the universe will allow you to astronomically expand your business, right? Think again.

  • 85% of companies in the US employ less than 15 people.
  • 66% of the contacts in your database won't control a budget.

Myth #2: Data Makes You Productive

If you want to find the best personal chef in New York, how helpful would the phonebook be? Would you just pick up the phone and start calling people?

  • Don’t waste your time searching for phone numbers and email addresses.
  • Don’t waste your energy having useless conversations.

Myth #3: User-Contributed Data Is More Accurate

You need accurate data, and if you rely on a user-contributed database, you won't find it. Data is like fruit: it's perishable the moment you pick it.

  • 50% of the contacts in a database will not be accurate in two years.
  • Contact data is transient, and needs to be updated constantly.

Myth #4: Integration Ensures Cleaner CRM Data

Just because it’s automatic and integrated, doesn’t mean the data in your CRM is getting any cleaner. How do you ensure that the data in your CRM is the most up-to-date data available?

  • Ensure that the data you’re replacing old data with is new and accurate.
  • Avoid high-volume, user generated databases to automatically update your CRM.